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Cincinnati/West Chester Market outlook: January 2018

1/11/2018

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After a tumultuous political year where uncertainty about American leadership hasn’t stopped the equity markets, industrial real estate seems to be stronger than ever nationally and locally.

For the most part, I serve the Greater Cincinnati/Northern Kentucky industrial real estate market. When I go outside this MSA it’s usually with the help of a local broker, most often an SIOR. But to focus on this local market under a healthy national umbrella, it’s worthwhile to examine where things stand.

I live and work in West Chester, an area 22-26 miles north of the City of Cincinnati and the Ohio River, which is the State Line between Ohio and Kentucky. This Northern Market is one of two that dominates the industrial landscape, the other being northern Kentucky.

Contrary to many preconceived notions about this market being in a stagnant, rust belt area, the Greater Cincinnati industrial scene is lively and active. The two markets referred to are strong and growing.

The Northern Kentucky Market, using the now-defunct Xceligent parameters (which were the best in the market, with peer review by active brokers) consists of about 65 million square feet with under 4% vacancy, most of which is in new spec bulk buildings. This is in an overall Greater Cincinnati Market of about 270 million square feet, so represents a little less than a quarter of the overall market – but it’s arguably the most important.

But let’s confine this, for now, to the Northern Market. Amazon and DHL have controlled the news in Northern Kentucky in an already steaming market. But it’s been well-covered.

The Northern Market, with West Chester as its center, consists of roughly 96 million square feet – or just under 36% of the market. As would be expected, going from south to north in this market segment, the oldest building population is in the south, the newest in the north.

It’s important to note that our industrial market in Cincinnati/Northern Kentucky straddles I-75, the most heavily-traveled highway in America, Automotive Alley, stretching from Canada through Michigan to Florida. And the 2 markets mentioned herein, representing 60% of our overall industrial market, have grown as a result.

But regarding West Chester: when I moved here 40 years ago, it was a sleepy little rural suburb called “Pisgah” with 17,000 residents. By 1990, it had climbed to 40,000sf. Now it’s 61,000.

The biggest driver of commercial real estate growth in West Chester was the opening of a new I-75 interchange just over 20 years ago in late 1997. Since that time, there has been over $3.5 billion invested in commercial property, with over 34 million square feet of new construction, and just in the Union Centre area alone, over 40,000 new jobs created.

Rust belt, indeed. Around the time of the new interchange opening (which today has 50,000 vehicles/day using the interchange) the economy was in full bloom, 2 years from slowing down (and then crashing after 9/11), and there was a flurry of big speculative industrial distribution investment around I-75. On 9/11/2001 there were 5 spec buildings totaling 1.7 million square feet waiting for tenants. They eventually all leased, though it took awhile, then in 2007, just before the next downturn, DCT built  two spec buildings almost five miles west of I-75, a marginal location totaling almost 800,000sf. They sold the buildings to Founders/Opus. Later Founders/Opus built 2 more behind the original 2, about the same size, and they filled them as well. Then Clarion, in the third quarter of 2017, bought all four buildings for $102 million, or $64/sf, an unheard-of amount for buildings that far from the interstate.

Nothing illustrates the strength of a market better than that!

And industrial is today’s darling asset class. Office demand is unpredictable, with new workforce needs involving office “hoteling” (i.e. sharing space), people working from home, shifting millennial habits and locations. Retail disruption by e-commerce has been well-documented. Multi-family, booming since the housing crisis, has leveled out. But industrial, with the need for both traditional consumer/business goods growing, is growing even faster with the e-commerce warehouse need. And the stability of large, good-credit distribution centers drives up demand. But absorption of the space seems to keep pace, and there is no supply/demand imbalance threatening the market.

What a great time to be an industrial real estate Broker!

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Value added – broker commissions

1/6/2018

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Almost 10 years ago, I used to chuckle at my Stockbroker brother’s stories of how his brokerage business had changed – and how all he and his peers were calling each other “Brokestockers”.

The Internet had knocked them for a loop; “disintermediation” was the buzz word. Just as residential real estate agents, travel agents, and other fee-charging service providers had seen their incomes take a dive due to the explosion of information over the web, even sophisticated stock trades were being discounted and sometimes even performed by “do-it-yourself” investors.

It was only a matter of time, the Ivory Tower guys were saying; the information age was making everything a commodity. Soon everyone would extract the information they needed from the web, bypass the manufacturer’s rep, the real estate agent, the equity trader – service providers couldn’t hoard their information any longer – the matchmaker function was being hijacked by the web.

…And they weren’t totally off base. The travel industry was one of the hardest hit – it was too easy for a traveler to book flights, hotels, rental cars, and even vacation travel packages – themselves. Travel Agencies failed spectacularly. The percentages taken in stock transfers took a nosedive (but the volume of trading increased so radically, also due to technology, that it offset the percentage drop), and many large manufacturing and product-assembling entities began short-circuiting their “rep” networks to go directly to their customers.

Car Dealers felt the sting; now everyone was an expert on “real” car dealer costs (related to MSRP, but loosely) and could buy cars more intelligently. Real Estate was sure to follow, the experts said. All over the country, local Multiple-listing services were putting all of their listings on the web – enabling all who were technically proficient to do on-line shopping, price comparing, and establishing the “right” price before actually talking to an agent.

The commercial brokers didn’t know what to expect. In the late ‘90’s there was such a proliferation of new investment in technology infrastructure, some involving the need for real estate, that Commercial Brokers just rode the wave.

…And then everything hit the wall, beginning with the bursting of the tech bubble, the recession that started in 2000, and the deepening of it after 9/11.

What emerged was a different world, somewhat corrected, but one still dependent on efficiency improvements that were mostly accomplished in developed nations by technology – and labor cost savings accomplished by outsourcing and exporting of our manufacturing to 3d world labor markets.

Commercial Brokers dodged the bullet. Not only was the world changing so rapidly that market expertise was necessary, but technology made brokers far better at performing necessary services.

They needed to be. Corporate America suddenly realized that the worst asset management internally was their real estate investment. Smaller companies were getting stung with suddenly obsolete property. Retail leases that looked like blue chip investments for a generation with regional shopping malls dictating desirable locations were suddenly in the wrong places; suburban office development offering free parking and easy amenities, combined with a lessening need (due to technology) for all functions to be physically located together, and easier commutes – putting America’s “downtown” on notice. 

Corporate excesses and meltdowns such as with Enron, WorldCom, Tyco and Adelphia, among others, further complicated the real estate world; suddenly auditors were knocking on doors, and the rush to put corporate America’s real estate house in order made FASB (Financial Accounting Standards Board) a household word – further putting commercial brokers to the task.

When will it stop? Or…will it stop? Within the Commercial Real Estate industry, those who have thrived have been those with good relationships. Is that enough?

Nope. Anyone who has cultivated relationships for years only to see the important contact replaced, fired, part of a company sale, or often, called to task by superiors to “comparison shop” knows too well how fragile the hold on an account can be. No, it takes more than a friendship, more than comfort level.

It takes the skills necessary to make a difference quickly. If a broker/agent can’t do that, he’s an endangered species. Hanging a sign in front of a building and waiting for the phone to ring doesn’t cut it any more. Meeting a management team and spending a half hour telling them how good you are will get you a quick exit. Running a search team around a market without adequate understanding of what they want will make you just another outsider very quickly.

Look around you today. Try to identify the brokers who are passionate about being good at what they do. You’ll run into a lot who aren’t – and who may spend a lot of time bemoaning their bad luck. But when you find a good one, and you know that he or she is good – you’ll be looking at someone who has evolved into an agent who will make his/her clients perform a lot better.

They’re a long way from being a “Brokestocker”.

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