The firm, Design Within Reach, was a well-thought-of Bay Area firm with a global following, and it was evident from the beginning, that California was the wrong place for their distribution warehouse. The need, thought to be about 300,000sf, was more than a little dependent on shipments of furniture from Europe -- but still had a very western U.S. clientele.
My broker friend, who was with Colliers at the time, commissioned the Toronto branch to do an exhaustive study -- at their expense -- to determine the proper location within the continental U.S.
Cincinnati's Northern Kentucky Market proved to be "ground zero." so I went about the process of soliciting proposals from company-approved buildings and developers, all of which were thoroughly screened and vetted through multiple site visits and design approaches.
That September, leases were signed to occupy 216,000sf in a Duke Realty warehouse that was ideally suited for the project, and with the rapid growth, an iron-clad expansion option was secured.
Design Within Reach expanded into the remaining 100,000sf in their building, and the national distribution center of 316,000sf was off and running.